Chocolaty Goodness at Max Brenner’s

Hug Mug of Hot Chocolate

I saw Max Brenner’s Chocolate by the Bald Man on the Food Network a few years ago and kept it on my list of places to go. On my trip to New York City in September of 2007 I recommended it for a breakfast meeting with one of my vendors. The place was everything I expected and more. Max Brenner’s is located at 841 Broadway between 13th and 14th streets, near Union Square. When you walk in, it’s like Willy Wonka meets a Parisian Café, but in the middle of NYC. Since I love all things Paris and all things New York and chocolate…I was in heaven. The hot chocolate is served in what they call a “Hug Mug” (see photo). It is so divine, smooth, not too sweet, not too bitter…and the best cup of chocolaty goodness I’ve ever experienced. The foam on the top along with the half melted marshmallows was the icing on the cake. For breakfast I had waffles topped with fresh strawberries and blueberries with white chocolate chunks sprinkled atop. Then, on the side there was this fabulous “syrup” made with chocolate along with a dollop of whip cream and some banana slices. In recently reviewing their menu I don’t see this meal on it anymore, but it’s probably pretty similar to their After Party Belgian Waffles. This place is on the must-experience list if you’re headed to NYC (I know it will be a stop every time I visit). I will leave you today with a quote on Max Brenner’s website (I’m assuming the quote is from him), “I don’t invent anything in chocolate. It all exist in people’s minds & hearts.”

My Breakfast


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